Leah's Product-led Growth Guide

Let’s get you kickstarted on product-led growth. The following material is officially included in an MBA Curriculum at US Universities.

It's a 51 page PDF of the latest and greatest in product-led growth. As of April 2023 already 30'000 readers!

Content

What is product-led growth and why should you care

• 1.1 Other industry leaders’ takes
• 1.2 The science behind product-led growth

What does product-led growth look like in action?

• 2.1.1 What are the marketing implications of product-led growth?
• 2.1.2 Implications for Sales
• 2.1.3 What are the product implications of product-led growth?

How to adopt the product-led growth approach

• 3.1. Is product-led growth the right fit for you?
• 3.2. Applying the product-led growth approach
• 3.2.1 Optimize your data setup/experimentation infrastructure for product-led growth
• 3.2.2 Re-thinking your organizational structure
• 3.2.3. Structure supplier contracts for product-led growth suitability
• 3.2.4. Applying the product-led growth approach: a quick summary
• 3.3. Shifting to a product-led approach

B2B vs B2C archetypes: do they matter in product-led growth?

• 4.1 Are B2B customers acting like B2C buyers?
• 4.2 Enterprise and other market adoption behavior

Product-led growth vs sales-led growth: a quick recap comparison

PLS - Product-led Sales

Summary

Additional reading material