Let’s get you kickstarted on product-led growth. The following material is officially included in an MBA Curriculum at US Universities.
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What is product-led growth and why should you care
- 1.1 Other industry leaders’ takes
- 1.2 The science behind product-led growth
What does product-led growth look like in action?
- 2.1.1 What are the marketing implications of product-led growth?
- 2.1.2 Implications for Sales
- 2.1.3 What are the product implications of product-led growth?
How to adopt the product-led growth approach
- 3.1. Is product-led growth the right fit for you?
- 3.2. Applying the product-led growth approach
- 3.2.1 Optimize your data setup/experimentation infrastructure for product-led growth
- 3.2.2 Re-thinking your organizational structure
- 3.2.3. Structure supplier contracts for product-led growth suitability
- 3.2.4. Applying the product-led growth approach: a quick summary
- 3.3. Shifting to a product-led approach
B2B vs B2C archetypes: do they matter in product-led growth?
- 4.1 Are B2B customers acting like B2C buyers?
- 4.2 Enterprise and other market adoption behavior
Product-led growth vs sales-led growth: a quick recap comparison
PLS - Product-led Sales
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